Local technology startups are pressing
the global warming hot button in hopes
of attracting investment dollars to
their green technology business ideas.
And the green-tinged interest extends
into real estate pitches, where
recreational projects are increasingly
turning to individual investors.
Reducing global warming and lowering CO2
levels were common goals for several
entrepreneurs pitching business ideas to
potential investors at a recent Vancouver
angel investment forum.
Energy Aware Technology Inc. hopes to
increase homeowners’ awareness of their
energy consumption.
Its presentation emphasized the
environmental cost of wasting energy. The
company claims its wireless home electricity
monitoring system can save 20 per cent, or
up to $360 a year, on household electricity
bills. The PowerTab system provides
homeowners with live feedback on electricity
consumption and hourly cost. The company
hopes to sell its technology to utilities,
housing developers, electricians and
environmental programs. Potential investors
attending Energy Aware’s presentation were
receptive to its presentation and its
business plan.
Angel investor forum organizer Bob Chaworth-Musters
noted the increasing green tinge to
companies seeking investors and attributes
their appeal to environmental issues being
the “flavour of the month.”
He said there were roughly 90 investors at
the April 24 forum representing venture
capital and private investors.
Chaworth-Musters added that “green” business
presentations drew larger audiences than the
sparsely attended presentations of more
established companies in the software
sector.
On the sustainable transportation front,
FuelVapour Technologies Inc. drew a roomful
of possible investors by displaying a
prototype of its sports car. The
Inconvenient Truth inspired presentation
promoted the company’s low-emission gasoline
engine technology.
FuelVapour’s Todd Pratt said the company is
seeking $1 million to build a three-wheeled
sports car featuring its “alé” fuel vapour
system. The company claims the system, which
replaces gasoline engine fuel injection, can
achieve 92 miles (148 kilometres) per gallon
efficiency, while reducing CO2 emissions by
30 per cent.
Pratt said FuelVapour hopes to produce the
boutique car to highlight the company’s fuel
vapour system to attract investor interest
in the technology.
“I think that if you take a look at how
people have been investing over the last 10
years, definitely there is a swing toward
‘Let’s try to make some money and make the
world last a bit longer,’” said Pratt.
Offering energy efficient lighting, EnCore
Manufacturing Ltd. president and CEO Eric
Lee got the attention of potential investors
by smashing lightbulbs and fluorescent
lights to emphasize the end of the
inefficient light sources. Lee’s startup
company is a contract manufacturer of
fixtures for LED (light emitting diodes)
technology.
Lee believes investors will come to
appreciate the advantages of manufacturing
the LED lighting in Canada and is confident
that funding will be available to fast-track
production and meet rising demand for LED
lighting products.
Real estate
As cap rates and competition mount for real
estate projects, more real estate developers
are turning to individual investors to get
projects off the ground.
A number of B.C. and Alberta recreational
real estate offerings allow investors to
purchase a “share” of the development, which
can be paid out when the project completes,
or can be rolled into a physical unit of the
finished project.
An example is Silverado Investors of
Vancouver, which has projects underway in
the B.C. Interior and the Kootenays.
Investors, for instance, can buy $1,000
“units,” with a minimum of $25,000, for a
chance to share in the eventual profits.
Angel real estate investors are typically
experienced hands in the market with cash to
invest in the next new project with promise.
Anecdotal evidence suggests that they’re
more active than ever as real estate
maintains its hold on investors’ attention.
Calls from so-called angel investors have
jumped from one to two a month five years
ago to one to two a week today, said Rudy
Nielsen, president of Niho Land and
Cattle Co. Ltd. in New Westminster.
Nielsen said angel investors tend to scout
opportunities through brokers like himself,
making it known they’re available to support
deals while keeping a low profile.
The lure for investors is higher returns.
Indeed, most private financings will provide
investors with 12 per cent annual interest.
While that’s below the 18 per cent yielded
in the past, it hasn’t made investors any
less willing to get involved in deals.
Yet cheap debt is also making individual
investors, or limited partners, more
important to the success of some deals. Down
payments have become larger, reducing
loan-to-value ratios to 60 or 65 per cent
from 75 per cent a few years ago. That’s
created a need, a window for investors to
provide startup backing.
But such angels will also want security,
according to Vancouver-based Trez Capital
Corp.
“There has to be a pretty well-defined exit
plan, because we do stay on the short side
of these deals,” said Jim Bogusz, the firm’s
chief financial officer. “We want to know
going into a deal pretty clearly how we’re
going to get out of it.”